Introduction

The host discusses the essential marketing strategies that every host should focus on, including listing optimization and the lack of integration between Airbnb and Verbal. He also recommends a helpful tool called Rank Breeze for making updates.

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Episode notes

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In the latest episode of STRUnfiltered, Bill shares the secrets behind his short-term rental success, breaking it down into four essential strategies.

First, he delves into the world of listing optimization, emphasizing the importance of a strategic approach to enhancing your property portfolio. Bill advocates setting benchmarks when refining listing details to gauge the impact of your changes effectively.

Next up is email marketing, with Bill revealing how platforms like Stayfi can help you capture guest emails for offering exclusive perks, such as limited-time offers and unique experiences.

The third strategy revolves around the power of text message marketing. Bill recommends sending personalized videos and messages to guests, complete with emojis and responses to their specific concerns, ensuring a warm and welcoming stay.

Bill's fourth strategy centers on social media marketing, advocating for content batching using platforms like MarketMySTR.com to maintain a consistent online presence over months.

Lastly, Bill underscores the importance of infusing a personalized touch into all marketing efforts and guest communication. It's not just a place to stay; it's a home filled with lifelong memories for Bill's family, and he's keen on conveying its special significance to guests. Building genuine, non-automated lines of communication with guests is paramount in achieving this

[00:00] Intro

[00:15] The Core Four

[00:27] One: Listing Optimization

[04:19] Two: Email Marketing

[06:20] Three: Text Marketing

[09:18] Four: Social Media

[09:04] Bonus: Personalization

[13:15] In Closing

Watch this episode on our Youtube Channel Every Tuesday & Friday

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