The Contractor Fight with Tom Reber
TCF1007: Price Objections
Apr 5, 2025
Price objections can be tough, but they don’t have to derail projects. Discover how most objections arise from client misunderstandings about costs. Learn the value of educating clients upfront to ease negotiations. The hosts share effective strategies like using visual aids and realistic budgets to set the right expectations. Find out when to scale back project scope and the risks of negotiating without clear numbers. Confidence in pricing not only protects profits but also helps attract the right clients.
18:38
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Educating clients about project costs before discussions significantly reduces price objections and aligns expectations with reality.
- Understanding your pricing structure and confidently communicating value prevents undervaluation, ensuring both profitability and client trust.
Deep dives
Understanding Price Objections
Price objections are common in the contracting business and often stem from a lack of understanding about the actual costs involved in projects. Customers may have unrealistic budget expectations based on incomplete information or comparisons with lower-priced options that do not account for quality differences. Contractors need to identify whether potential clients are a good fit by discussing these objections openly and helping clients realize the differences in pricing based on quality, materials, and overhead costs. Building this understanding can lead to more productive conversations that either adjust expectations or reveal that the client may not be suitable for the service offered.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
