TCF1007: Price Objections

Apr 5, 2025

Price objections can be tough, but they don’t have to derail projects. Discover how most objections arise from client misunderstandings about costs. Learn the value of educating clients upfront to ease negotiations. The hosts share effective strategies like using visual aids and realistic budgets to set the right expectations. Find out when to scale back project scope and the risks of negotiating without clear numbers. Confidence in pricing not only protects profits but also helps attract the right clients.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Preemptive Price Education

Educate clients about pricing before sales calls to minimize pushback.
Display pricing on your website and send project photos with cost examples.

ADVICE

Visualizing Costs with Pictures

Send pictures of similar projects with varying price points to potential clients.
This helps them visualize costs and understand the value you offer.

ANECDOTE

Minimum Price Misconception

A customer questioned the minimum cleaning price after seeing it online.
After receiving photos, Derek realized he could offer a lower price and upsell additional services.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Price objections are one of the most common hurdles contractors face, but they don’t have to be deal-breakers. In this episode, Tim and Derek dive into real-world strategies to handle price objections with confidence and professionalism. From setting proper expectations to educating clients early, they tell you how to keep your value clear and your profits protected.

In this episode, Tim and Derek discuss:

Why most price objections stem from clients simply not knowing what things cost
The importance of educating clients before the sales call to minimize pushback
How to qualify prospects using Shin-Fu techniques and realistic budget discussions
Using photos and pricing examples to help clients visualize costs
When it’s appropriate to scale back a project scope instead of discounting
The danger of negotiating prices without knowing your numbers
Why having confidence in your pricing protects both your business and your peace of mind
How being a true professional helps you attract the right clients—and repel the wrong ones

Resources:

💸 LEADS ON DEMAND

It’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.

https://thecontractorfight.com/marketing

⚔️ WAR ROOM

Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.

https://thecontractorfight.com/war-room

🧰 CONTRACTOR BUSINESS SCHOOL

If you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.

https://contractorbusinessschool.com/

⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business

5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leads

https://thecontractorfight.com/5-stars/

🛡️ Join us in BATTLEGROUND

Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:

https://thecontractorfight.com/battleground

💰 You didn’t become a contractor to struggle financially.

Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!

https://thecontractorfight.com/50/

🎧 Get on the podcast!

https://thecontractorfight.com/intervention

📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)

https://thecontractorfight.com/book/

🎥 Explore over 1,400 free videos on Contractor Fight TV:

https://www.youtube.com/c/TomReber

🎙️ Listen to the podcast archives:

The Contractor Fight podcast now features nearly 1,000 episodes.

💬 Join over 18,000 contractors in the free Facebook group:

https://thecontractorfight.com/facebook

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify