Mastering Price Negotiations | 6min snip from The Contractor Fight with Tom Reber

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TCF1007: Price Objections

The Contractor Fight with Tom Reber

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CHAPTER

Mastering Price Negotiations

This chapter discusses the challenges contractors face during price negotiations, emphasizing the importance of understanding one's own costs. It highlights the need for contractors to maintain firm pricing strategies while effectively communicating with clients to address objections without compromising business sustainability.

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Price objections are one of the most common hurdles contractors face, but they don’t have to be deal-breakers. In this episode, Tim and Derek dive into real-world strategies to handle price objections with confidence and professionalism. From setting proper expectations to educating clients early, they tell you how to keep your value clear and your profits protected.

In this episode, Tim and Derek discuss:

Why most price objections stem from clients simply not knowing what things cost
The importance of educating clients before the sales call to minimize pushback
How to qualify prospects using Shin-Fu techniques and realistic budget discussions
Using photos and pricing examples to help clients visualize costs
When it’s appropriate to scale back a project scope instead of discounting
The danger of negotiating prices without knowing your numbers
Why having confidence in your pricing protects both your business and your peace of mind
How being a true professional helps you attract the right clients—and repel the wrong ones

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