XR Today Microsoft HoloLens Loses IVAS Life-Line and VR/AR/MR Shark Tank Deepens - XR News Show
Feb 27, 2025
Amy Peck, CEO of EndeavorXR, shares insights on business strategy in immersive tech. Jay Latta from The Fusionists discusses the convergence of future technologies. Kevin O'Donovan, VRARA's Co-Chair, dives into industrial applications of the metaverse. The conversation delves into Microsoft's loss of the IVAS contract and the implications for HoloLens. The need for standardization in XR development is emphasized alongside competition from giants like Apple and Meta, as well as the challenges that new players must navigate in this rapidly evolving landscape.
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Microsoft Loses IVAS Contract
- Microsoft lost the IVAS contract due to their reluctance to adapt HoloLens hardware for military use.
- Military demands differ sharply from civilian needs, requiring lightweight, rugged, and practical devices.
Challenges of Military XR Devices
- Commercial off-the-shelf products offer value but face challenges in demanding military environments.
- Weight, power, usability, and occlusion are critical constraints for frontline soldier gear.
Android XR Ecosystem Benefits
- Android XR unites many companies under one operating system promoting ecosystem collaboration.
- This collaboration leverages common tools like ARCore and OpenXR to standardize and simplify XR development.