Jay Latta

Amy Peck, CEO of EndeavorXR, shares insights on business strategy in immersive tech. Jay Latta from The Fusionists discusses the convergence of future technologies. Kevin O'Donovan, VRARA's Co-Chair, dives into industrial applications of the metaverse. The conversation delves into Microsoft's loss of the IVAS contract and the implications for HoloLens. The need for standardization in XR development is emphasized alongside competition from giants like Apple and Meta, as well as the challenges that new players must navigate in this rapidly evolving landscape.