

XR Today
XR Today
XR News and Insights for Today, and Tomorrow XR Today reports on the latest virtual reality, augmented reality, mixed reality and metaverse industry news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.
Episodes
Mentioned books

Dec 24, 2025 • 26min
The Future of Customer Support Gets Visual – and Real
In this discussion, host Rhys Fisher sits down with Zac Scalzi, Director of Sales at Cobrowse, and Ian Roberts, Director of Care Operations & Technologies at Quicken Inc. Together, they explore how visual intelligence, AI augmentation, and agent-first design are redefining digital customer support. If you're navigating AI adoption, struggling with fragmented customer journeys, or simply want real-world proof of what next-gen support can deliver, this conversation is absolutely worth your time. What happens when a seven-year partnership between a fintech staple and a fast-scaling tech innovator collides with the rise of AI? Scalzi and Roberts break down the real impact of Cobrowse’s visual intelligence – on customers, on agents, and on CX strategy as a whole. Hear how Quicken cut average handle time by over six minutes, boosted TNPS, and prepared to launch one of the most practical, grounded AI deployments in the market. Then dive deeper into why visual context is becoming the missing link between reference-based chatbots and truly agentic AI. Key Highlights 🔴 How Cobrowse evolved from a two-person startup to powering Fortune 100 enterprises 🔴 Quicken’s measurable gains: faster support, happier customers, and reduced agent burden 🔴 Why AI must evolve from “information lookup” to true contextual understanding 🔴 Lessons for enterprises tiptoeing into AI without breaking trust or customer experience Explore how visual intelligence can accelerate your digital transformation Map one customer journey and identify where contextual AI could immediately unblock friction Subscribe to CX Today for more vendor + customer deep dives Learn more about Cobrowse AI’s capabilities via their website or demo resources

Dec 24, 2025 • 23min
From CX 2025 to 2026: Consumer Insights and the Trends That Will Define the Year Ahead
Join Jeff Blair, Chief Growth Officer at Transcom, and Cortney Jonas Burnos, VP of Digital & AI Solutions at Transcom, as they dive into the future of customer experience. They discuss how the widening Experience Gap threatens brand loyalty and why orchestration between AI and human agents is crucial. The duo reveals that enhancing CX can drive revenue, loyalty, and operational excellence. They also explore the importance of strategic BPO partnerships and how AI needs to be integrated thoughtfully to truly benefit organizations.

Dec 10, 2025 • 20min
How Lenovo is Navigating Today’s Enterprise VR Landscape
In this XR Today interview, host Christopher Carey sits down with Frank Black, Senior Sales Executive for XR Solutions at Lenovo, to explore the rapid evolution of VR and XR in the enterprise space. With more than a decade of industry experience, Frank offers a front-row view into how cost reductions and maturing use cases are accelerating mainstream adoption. Lenovo has been in the XR space for more than 10 years, manufacturing both AR and VR solutions for business. Today, Lenovo’s GTM strategy is in partnership with Meta. Lenovo’s best in class Enterprise Services and ISVs SW bundled with the Meta Quest 3 and Quest 3S, providing an end -to-end solution across verticals. If you’re evaluating XR for training, design, or enterprise-scale deployment, this conversation delivers actionable clarity.

May 9, 2025 • 26min
Behind the BBC's AR Sign Language Snapchat Filter
Watch on YouTube.In this episode, Rory Greener, Tech Journalist, XR Today speaks to the creative team behind the BBC's AR Snapchat filter that helps teach the public sign language.Today's guests is Shahwali Shayan, Founder of Shahnanigans.What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don't miss our next analysis.Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.You can also join in the conversation on our X and LinkedIn pages.

Feb 27, 2025 • 30min
Microsoft HoloLens Loses IVAS Life-Line and VR/AR/MR Shark Tank Deepens - XR News Show
Amy Peck, CEO of EndeavorXR, shares insights on business strategy in immersive tech. Jay Latta from The Fusionists discusses the convergence of future technologies. Kevin O'Donovan, VRARA's Co-Chair, dives into industrial applications of the metaverse. The conversation delves into Microsoft's loss of the IVAS contract and the implications for HoloLens. The need for standardization in XR development is emphasized alongside competition from giants like Apple and Meta, as well as the challenges that new players must navigate in this rapidly evolving landscape.

Jan 30, 2025 • 34min
XR at CES 25, Meta Quest Pro Discontinued, NVIDIA Robotics - Big XR News Show
Watch on YouTube.In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about the latest news from across the industry.From groundbreaking NVIDIA robotics to the Quest Pro's demise, we break down this month's biggest XR announcements from CES and beyond.Our guests include:Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Jennifer Rogers, Executive Officer, Learning Technology Standards Committee at the IEEE In this episode, we discuss:CES 2025 XR surprises and highlights, from smart glasses to AI-powered XR.Meta's quiet discontinuation of the Quest Pro market raises serious questions about its enterprise XR strategy.NVIDIA's robotics demos stole the show at CES, hinting at a future where XR and AI blend seamlessly.What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don't miss our next analysis.Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.You can also join in the conversation on our X and LinkedIn pages.

Jan 16, 2025 • 25min
Virtualware: Big XR Update
XR Today's Rory Greener hosts David Moreno, Virtualware's Chief Marketing Officer, to learn all about the 20 year XRaaS leader and its trusted products.

Dec 18, 2024 • 41min
2024 End of Year XR Round Up - Big XR News Show
Watch on YouTube.In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about the latest news from Meta Connect 2024 and other immersive collaboration topics.Our guests include:Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Letitia Bochud, Director, Virtual Switzerland and Chair of the Board of Directors, XR4EuropeThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.You can also join in the conversation on our X and LinkedIn pages.

Nov 26, 2024 • 20min
How will GenAI Supercharge the XR Industry?
In this engaging discussion, Jason McGuigan, Lenovo's Head of Virtual Reality and an AI in XR expert, dives into how generative AI is reshaping the XR landscape. He highlights the ease it offers budding developers, enhancing content creation with efficiency and personalization. Jason explores the revolutionary impact of AI tools like ChatGPT in project development, while discussing the dynamic future of the metaverse. He outlines how these advancements will lead to tailored immersive experiences, changing the way we interact with technology.

Nov 25, 2024 • 29min
Extracting the XR Value of Enterprise Tech Events and the Presence of AR Smart Glasses
Watch on YouTube.In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about 2024's big industry events, and how XR sits within targeted enterprise expos.Our guests include:Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jennifer Rogers, Executive Officer, Learning Technology Standards Committee at the IEEEThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.You can also join in the conversation on our X and LinkedIn pages.


