Let’s talk ABM

30. ABM: Powering the digital transformation of supply chain | SDI

Sep 16, 2021
Debra Yorkman, VP of Marketing at SDI, discusses using ABM for supply chain digital transformation. They cover the impact of the last 18 months, contextualized news driving results, and the challenges of ABM. Advice includes focusing on targeted accounts and collaborating closely with the sales team.
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