Let’s talk ABM 30. ABM: Powering the digital transformation of supply chain | SDI
Sep 16, 2021
Debra Yorkman, VP of Marketing at SDI, discusses using ABM for supply chain digital transformation. They cover the impact of the last 18 months, contextualized news driving results, and the challenges of ABM. Advice includes focusing on targeted accounts and collaborating closely with the sales team.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
The Evolution of Supply Chain Management and ABM Strategy
02:24 • 5min
Challenges and complexities of digital transformation in supply chain management
07:21 • 3min
Adapting Supply Chain Strategies During the Pandemic Through Real-time News Sharing
09:56 • 4min
Educational Content and Challenges in ABM Programs
13:36 • 13min