Debra Yorkman
VP of Marketing at SDI, leading strategic and tactical execution of marketing and branding initiatives to drive digital transformation in supply chain
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Sep 16, 2021 • 27min
30. ABM: Powering the digital transformation of supply chain | SDI
Debra Yorkman, VP of Marketing at SDI, discusses using ABM for supply chain digital transformation. They cover the impact of the last 18 months, contextualized news driving results, and the challenges of ABM. Advice includes focusing on targeted accounts and collaborating closely with the sales team.
