30. ABM: Powering the digital transformation of supply chain | SDI
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Educational Content and Challenges in ABM Programs
This chapter explores how ABM teams deliver real-time news and educational content to target markets such as industrial manufacturing, K-12 education, and retail. It emphasizes the importance of patience, messaging clarity, and learning from failures in running successful ABM programs. The speakers stress the significance of starting small, focusing on targeted accounts, and working closely with the sales team in order to scale up effectively.
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