Lovo Chocolate: Plant-Based Innovation in the Chocolate Market

Courtney Vučnik, co-founder of Lovo Chocolate, identified a market opportunity in the increasing popularity of plant milks in the US. By creating dairy-free milk chocolate that captured the delicious taste and texture of traditional milk chocolate, Lovo Chocolate differentiated itself in the market. Leveraging Swiss expertise in chocolate-making, Lovo produced a creamy and rich milk chocolate bar that appealed to consumers seeking a dairy-free alternative. Despite challenges entering a competitive market dominated by big brands, Lovo Chocolate gained shelf space in major retailers and focused on getting consumers to try and love their innovative product.