No Priors: Artificial Intelligence | Technology | Startups

How AI can help build smarter systems for every team with Eric Glyman and Karim Atiyeh of Ramp

Aug 15, 2024

48:50

Snipd AI

Eric Glyman and Karim Atiyeh, co-founders of one of the fastest-growing fintechs, dive into how their innovative platform, Ramp, utilizes AI to streamline operations across teams. They discuss the challenges of integrating AI in marketing while balancing creativity and technology. The duo reveals how AI enhances productivity in finance, allowing professionals to focus on strategic tasks. They also explore their unique approach of using AI-generated podcasts to capture customer insights, revolutionizing internal communication and feedback.

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Quick takeaways

Ramp aims to simplify financial processes for businesses by analyzing spending habits and reducing unnecessary redundancies in expenses.

The company leverages AI technologies to automate financial operations, improving efficiency and allowing finance teams to focus on strategic tasks.

By applying generative AI to understand customer feedback, Ramp enhances product offerings and transforms internal marketing communications effectively.

Deep dives

Origins and Evolution of RAM

RAM co-founders Eric and Kareem discuss the company's origins, starting from their previous venture, Paribus, which utilized AI to help consumers claim price drop refunds. They transitioned to RAM to focus on the business market, identifying that organizations sorely needed better oversight of their spending habits. Instead of leveraging traditional credit card incentives like points and cash back, RAM emphasizes cost reduction and efficiency by urging users to spend less outright. Today, RAM serves around 25,000 businesses by providing innovative solutions to simplify financial processes, aiming to create 'self-driving money' that automates necessary tasks without manual intervention.

Focus on Profitability, Not Just Cost Reduction

01:53

Harnessing Customer Voices for Agile Insights

01:19

Improving User Experience with Pre-filled Forms and Smarter Questions

00:48

Intro

3min

From Consumers to Challenges: Innovating Business Solutions

4min

Harnessing AI for Business Efficiency

21min

Integrating AI in Marketing: A Creative Revolution

6min

AI's Impact on Marketing Transformation

6min

Transforming Finance: From Mundane Tasks to Strategic Engagement through AI

5min

Harnessing AI for Customer Insights through Automated Podcasts

2min

In this episode of No Priors, hosts Sarah and Elad are joined by Ramp co-founders Eric Glyman and Karim Atiyeh of Ramp. The pair has been working to build one of the fastest growing fintechs since they were teenagers. This conversation focuses on how Ramp engineers have been building new systems to help every team from sales and marketing to product. They’re building best-in-class SaaS solutions just for internal use to make sure their company remains competitive. They also get into how AI will augment marketing and creative fields, the challenges of selling productivity, and how they’re using LLMs to create internal podcasts using sales calls to share what customers are saying with the whole team.

Show Notes:

(0:00) Introduction to Ramp

(3:17) Working with startups

(8:13) Ramp’s implementation of AI

(14:10) Resourcing and staffing

(17:20) Deciding when to build vs buy

(21:20) Selling productivity

(25:01) Risk mitigation when using AI

(28:48) What the AI stack is missing

(30:50) Marketing with AI

(37:26) Designing a modern marketing team

(40:00) Giving creative freedom to marketing teams

(42:12) Augmenting bookkeeping

(47:00) AI-generated podcasts

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