Creative Confidence Podcast Asked & Answered: Jennifer Lo on Bringing Futuring into Your Organization
Sep 11, 2025
Jennifer Lo, Senior Director of Design Futures at IDEO, shares her expertise on integrating futuring into organizations. She discusses the vital role of futurists in decision-making and the importance of balancing visionary strategies with operational management. Jennifer reveals how AI can enhance trend analysis while emphasizing human creativity in innovation. She also highlights the need for organizations to consider personal privacy and adaptability in a tech-driven world. Practical strategies for embracing futuring across disciplines are also explored.
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Embed Futuring Through Role And Systems
- Act as both futurist and organizational designer when embedding futuring into a company.
- Build curricula, leadership coaching, hiring changes, and process levers to sustain future-forward practices.
Use Futurists As Provocateurs
- Keep futurists as provocateurs rather than replacing operational leaders.
- Use one or two futurists to pull leadership perspective further out and create productive tension.
Pair Training With Rituals
- Pair capability-building with rituals that fold futuring into daily work.
- Use regular signal sessions and integrate futuring into annual planning to make it actionable.
