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Asked & Answered: Jennifer Lo on Bringing Futuring into Your Organization

Creative Confidence Podcast

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The Role of a Futurist in Residence

This chapter explores the vital responsibilities of a futurist in residence within an organization, focusing on their role in fostering a culture of foresight and adaptability. It highlights the balance between traditional operational management and future-looking strategies, emphasizing the integration of futuring into organizational culture. Practical strategies such as design futures, storytelling, and collaboration with external partners are discussed to enhance innovation and facilitate strategic planning.

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