

How Linktree Became Worth $1.3B: A Product-led Marketing Case Study
Oct 12, 2023
Discover the game-changing product-led marketing strategies that propelled Linktree to success, including the use of user feedback, freemium pricing, organic marketing through word of mouth, network effects, and educational content. The podcast also explores the challenges faced by creators and the importance of Linktree in linking platforms. Additionally, it discusses the birth of Linktree and the significance of innovation, user feedback, strategic partnerships, monetizing passions, and tapping into viral loops and network effects.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
The Birth of Linktree
04:28 • 16min
Understanding Customer Pain Points and the Importance of Innovation
20:16 • 2min
User Feedback and Analytics
22:27 • 14min
The Power of Product-led Marketing and Strategic Partnerships
36:00 • 4min
Monetizing Passions and Building a Community with Linktree
39:36 • 2min
Tapping into viral loops and network effects
42:03 • 16min