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Create Like the Greats
How Linktree Became Worth $1.3B: A Product-led Marketing Case Study
Oct 12, 2023
Discover the game-changing product-led marketing strategies that propelled Linktree to success, including the use of user feedback, freemium pricing, organic marketing through word of mouth, network effects, and educational content. The podcast also explores the challenges faced by creators and the importance of Linktree in linking platforms. Additionally, it discusses the birth of Linktree and the significance of innovation, user feedback, strategic partnerships, monetizing passions, and tapping into viral loops and network effects.
58:34
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Quick takeaways
- Linktree's success can be attributed to their product-led marketing strategy, which prioritized user feedback and implemented a freemium pricing model.
- Linktree leveraged viral loops and network effects to drive growth, with every user sharing their linktree links initiating a cycle of new users bringing in even more users.
Deep dives
Product-Led Marketing: Let Your Product Shine
Linktree embraced a product-led marketing strategy, letting their product do the heavy lifting to win over customers. By offering a free version and allowing users to try the product without restrictions, Linktree lowered the barrier to entry and nurtured a loyal user base. They prioritized user feedback, collecting it through a dedicated Slack channel, an in-app user feedback form, and a user feedback specialist. This feedback helped them refine and improve their product. Additionally, Linktree implemented a freemium pricing model, offering both a free version and premium tiers with advanced features. This allowed users to experience the value of the product and incentivized them to upgrade. By leveraging word-of-mouth marketing, Linktree encouraged users to share their linktree links with others, driving organic growth and creating a network effect. They also created educational resources and templates, providing valuable content to help users maximize the potential of their product. Through these strategies, Linktree has become a go-to platform for over 40 million users, attracting big-name brands and influencers.
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