16min chapter

Create Like the Greats cover image

How Linktree Became Worth $1.3B: A Product-led Marketing Case Study

Create Like the Greats

CHAPTER

Tapping into viral loops and network effects

This chapter explores the strategy of viral loops and network effects, highlighting how Linktree leveraged the concept to achieve rapid growth and user engagement. It discusses the success of Linktree's analytics feature, as well as the popularity of the platform among celebrities and influencers in various industries.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode