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How Linktree Became Worth $1.3B: A Product-led Marketing Case Study

The Ross Simmonds Show

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Tapping into viral loops and network effects

This chapter explores the strategy of viral loops and network effects, highlighting how Linktree leveraged the concept to achieve rapid growth and user engagement. It discusses the success of Linktree's analytics feature, as well as the popularity of the platform among celebrities and influencers in various industries.

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