
The Game with Alex Hormozi How to Never Have a Trainer Steal Your Clients... | Ep 148
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Sep 5, 2019 Scaling a service-based business comes with its unique challenges, especially when it comes to retaining clients. Effective communication and employee management are crucial to prevent trainers from poaching clients. Alex shares a threefold model to motivate staff, highlighting that recognition and opportunities often outweigh financial incentives. He emphasizes building a positive team culture to drive success and retain both employees and clients in a competitive market.
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People Problem in Scaling
- Scaling service businesses is harder than starting them, due to the human element.
- People, not acquisition, become the bottleneck as you grow.
Threefold Model of Employee Compliance
- There are three reasons why employees don't do what's expected: lack of communication, skill, or motivation.
- Alex Hormozi expands on Andy Grove's assertion of only two reasons (skill and will).
Investing in Your Team
- Invest in regular staff training, one-on-ones, and group meetings to upskill your "product" and improve client service.
- Treat your staff as valuable assets that need development.



