How I Built This with Guy Raz How I Built Resilience: Live with Sharon Chuter
Jul 9, 2020
Sharon Chuter, the founder of UOMA Beauty, shares her inspiring journey from Nigeria to creating a cosmetics line that champions inclusivity and diversity. She discusses her groundbreaking campaign, Pull Up or Shut Up, which urges beauty brands to reveal workforce diversity stats. Sharon dives into the challenges of promoting makeup for men and stresses the importance of personalized skincare, especially for darker skin tones. The conversation also highlights the need for corporate accountability in addressing social justice issues and the role of entrepreneurs in driving real change.
AI Snips
Chapters
Transcript
Episode notes
Uoma Beauty's Mission
- Uoma Beauty prioritizes inclusivity by offering a wide range of products for diverse skin tones.
- The brand focuses on self-love, self-expression, and helping people feel welcome and included.
Finding the Right Shade
- Uoma Beauty's website features a skin tone matching tool.
- This helps customers navigate the 51 foundation shades and find the perfect match for their complexion.
Sharon Chuter's Upbringing
- Sharon Chuter grew up in various parts of Nigeria due to her father's job as a hotelier.
- She considers herself a "Wari girl," describing Wari as a culturally rich and vibrant but notorious place.