THE 505 PODCAST

114. Build a Personal Brand that Dominates your Niche w/ Chris Do

17 snips
Jun 27, 2024
Guest
Chris Do
Join Chris Do, a master of personal branding and entrepreneur behind The Futur, as he dives into the art of crafting a powerful personal brand. He shares insights on embracing authenticity and the critical switch from traditional marketing to genuine storytelling. Chris emphasizes the importance of value-based pricing, advising on how to align service costs with client expectations. He also touches on the synergy between personal and corporate branding, along with the secrets of building an engaging social media presence. Prepare to be inspired to elevate your brand!
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INSIGHT

Hidden Gifts

  • Everyone has at least one unique gift they perform effortlessly.
  • These gifts often go unrecognized because they don't fit conventional ideas of value.
ADVICE

Find Your Superpower

  • Reflect on childhood interests and revisit activities you enjoyed effortlessly.
  • These early passions can reveal your superpower and should be incorporated into your personal brand.
ADVICE

Handling Price Objections

  • When faced with "too expensive" objections, reframe the conversation around the client's problem.
  • Acknowledge a potential misjudgment of the problem's scale and reiterate the importance of their goals.
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