What's up Rock Nation, today we welcome the master of personal branding, Chris Do. Chris is someone we've been following for a very long time, and have learned so much from. Whether it's how to hone in on your superpower and master your personal brand, or knowing what questions to ask on a discovery call, Chris knows exactly how to run a successful creative business. You may want to watch this one twice!
The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services
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Check out Chris here:
https://www.instagram.com/thechrisdo/
https://www.instagram.com/thefuturishere/
https://www.youtube.com/ @thefutur
Timestamps:
0:00 - Trailer
1:40 - Intro
2:58 - One Handed Crack
4:44 - What is a Personal Brand
5:10 - Being Authentic in your Content
7:15 - What it means to be Authentic
9:28 - Followers vs Personal Brand
12:02 - Aspirational Brand Buying
13:17 - Chris’ intro into Creating Content
18:21 - How The Futur was created
19:35 - Navigating tough times in the beginning
20:55 - Creating value driven content
24:53 - Everyone needs one truth sayer in your life
26:31 - Chris’ 3 F’s Approach to tell better stories
31:11 - Chris’ low friction approach to content
34:11 - Carousel posts on Instagram changed everything
38:56 - How Chris’ team changed with The Futur rebrand
41:29 - Organic vs paid reach
42:48 - How to get into being a coach
43:27 - Chris’s issue with online coaching “guru’s”
45:40 - Chris wants all the smoke
47:35 - Why you should always credit the source of information
48:57 - How to identify your superpower
54:16 - Value Based Pricing
58:34 - Major Brand Redesigns
1:01:20 - Role Play with Chris, Brayden, and Chase
1:14:20 - Price Objection Handling
1:20:07 - What to do when you NEED the new client
1:22:06 - “It’s TOO Expensive”
1:22:55 - How to charge more
1:25:31 - How to determine the value of your work
1:28:24 - Advice to your 18 year old self
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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