Idea to Startup How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic)
Jul 18, 2024
Discover how one-person landing pages can serve as a powerful tool for startups looking to pinpoint their unique value proposition. The discussion highlights a framework to identify and attract the right customers, featuring concepts like the Emotion/Logistics/Urgency flow. Personal anecdotes illustrate real-world applications, demonstrating the importance of tailoring products to consumer feedback. Uncover tips for creating impactful landing pages that not only anchor your business but also drive meaningful engagement.
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Prioritize Easily Converted Customers
- Focus on finding customers you can convert in under six seconds with your landing page.
- Prioritize early customers who are easy to find and highly interested for better momentum.
Adding A Unique "Circle"
- Adding a unique "circle" or characteristic helps define a better target customer.
- This additional circle creates differentiation and makes your product stand out from competitors.
Targeting Ex-College Athletes Worked
- Brian found success targeting ex-college athletes as a unique customer circle in his dating app.
- A landing page focused on this group rapidly generated more signups than the original app targeting everyone.
