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Idea to Startup
How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic)
Jul 18, 2024
26:05
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.
00:51 Intro - Landing Pages
03:21 Circles
10:00 Smooth Jazz
10:32 The One Person Landing Page + ELU
17:45 A Chronic Pain Startup’s One Person Landing Page Test
24:56 System + The End
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode