Shoe Dog is a memoir that chronicles the journey of Phil Knight as he builds Nike from its humble beginnings as Blue Ribbon Sports. The book is a personal and detailed account of Knight's experiences, from his early days selling Japanese running shoes out of the trunk of his car to the global brand Nike is today. It highlights his relentless work ethic, the challenges he faced, and the key relationships with his partners and employees that were crucial to the company's success. The memoir also touches on Knight's personal life, including his family and the emotional struggles he encountered along the way[1][3][4].
In this book, Don Norman discusses how design should be centered around the user's needs, emphasizing the importance of visibility, natural relationships between controls and functions, and the intelligent use of constraints. He argues that poor design, rather than user ineptness, is often the cause of frustration with everyday objects. The book covers various aspects of design, including affordances, signifiers, and the seven stages of action, providing a comprehensive guide to creating user-friendly products.
Shantaram is a novel based on the life of the author, Gregory David Roberts. The story follows Lindsay 'Lin' Ford, an Australian bank robber and heroin addict who escapes from prison and flees to India. In Bombay, Lin immerses himself in the city's underworld, befriending a local guide named Prabaker and becoming involved in various activities including setting up a free health clinic in the slums, working with the mafia, and experiencing the diverse and vibrant culture of India. The novel is a rich tapestry of emotions, exploring themes of friendship, loyalty, and the human condition, and is known for its vivid portrayal of life in Bombay in the 1980s.
The Black Swan is a landmark book by Nassim Nicholas Taleb that investigates the phenomenon of highly improbable events with massive impacts. These events, termed Black Swans, are unpredictable, have a significant impact, and are rationalized after the fact to appear less random. Taleb argues that humans are hardwired to focus on specifics rather than generalities, leading to a failure to consider what we don’t know. The book delves into cognitive biases, the limitations of mathematical models, and the importance of robustness and antifragility in navigating a world filled with uncertainty. The second edition includes a new essay, 'On Robustness and Fragility,' offering tools to navigate and exploit a Black Swan world.
Brian Tolkin is the Head of Product at Opendoor. Previously, he was one of the early employees at Uber, where he was instrumental in launching and growing UberPool, UberHop, and UberExpress and started one of the first product operations teams in tech. In our conversation, we dive into:
• How to enable product and ops to work well together
• How to run great product reviews
• How to make good decisions with limited data
• How he uses the jobs-to-be-done framework at Opendoor
• How to stay calm under pressure as a leader
• Wild stories from his time at Uber
• Challenges faced at Opendoor during the pandemic
• Much more
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Brought to you by:
• Pendo—The only all-in-one product experience platform for any type of application
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Find the transcript and references at: https://www.lennysnewsletter.com/p/scaling-uber-and-opendoor-brian-tolkin
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Where to find Brian Tolkin:
• X: https://x.com/briantolkin
• LinkedIn: https://www.linkedin.com/in/briantolkin/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Brian’s background
(02:14) Career beginnings at Uber
(02:49) Transitioning from product operations to product management
(06:47) Product and operations synergy
(10:00) Surge pricing at Uber
(12:18) Scaling challenges, and stories
(15:47) Opendoor and Covid adaptations
(25:38) Product reviews and Jobs to Be Done
(40:30) The challenges of A/B testing
(42:23) Increasing conviction in solutions
(44:33) Leveraging intuition in product decisions
(47:07) Partnering with Zillow
(52:55) Staying calm under pressure
(56:25) Finding the “kernel of truth” in product management
(01:00:21) Failure corner: Early days of Uber Pool
(01:06:11) Lightning round and final thoughts
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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