Masters of Scale Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith
Apr 30, 2022
Gayle Smith, CEO of the ONE Campaign and former COVID response coordinator for the U.S. State Department, shares crucial insights on global crisis management. She discusses the need for modernizing international aid and the role businesses can play in humanitarian efforts. There’s a focus on adaptive strategies for advocacy, lessons learned from the Ukraine war, and the importance of public-private partnerships. Gayle also highlights the power of celebrity advocacy through Bono and introduces innovative employee engagement programs like the 'Lobatical'.
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Temporary COVID-19 Response Role
- Gayle Smith recounts being asked by Secretary Blinken to coordinate the COVID-19 response.
- She agreed to a temporary role, building a system for vaccine sharing.
Beyond One-Offs
- Businesses should think about systematic change beyond one-off projects.
- Gail Smith discusses how businesses can address global crises like COVID-19 and poverty.
Scaling Solutions Through Collaboration
- Think about scale and collaboration for impactful solutions.
- Smith emphasizes the importance of cross-sector collaboration, especially in logistics, to stabilize supply chains and address crises effectively.