Gayle Smith

Gayle Smith, CEO of the ONE Campaign and former COVID response coordinator for the U.S. State Department, shares crucial insights on global crisis management. She discusses the need for modernizing international aid and the role businesses can play in humanitarian efforts. There’s a focus on adaptive strategies for advocacy, lessons learned from the Ukraine war, and the importance of public-private partnerships. Gayle also highlights the power of celebrity advocacy through Bono and introduces innovative employee engagement programs like the 'Lobatical'.