Elite Trainer Academy EP 18: Keep Your Clients On Track Through The HOLIDAYS !
Nov 24, 2025
Cole Steininger, an experienced personal trainer from Mind Pump, shares valuable insights on client retention through the holiday chaos. He emphasizes the importance of frequent touchpoints to maintain client engagement and rapport. The conversation highlights setting realistic goals, recognizing when clients ghost, and adopting a mindset that celebrates rather than restricts during festivities. Cole also suggests strategic use of steps and minimal workouts to ensure clients stay on track, ultimately helping them to navigate the holidays with confidence.
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High-Frequency Personal Touchpoints
- Maintain very frequent, personal touchpoints with clients during holidays to stay top-of-mind.
- Tailor frequency to each client's preference and rapport so contact feels supportive, not annoying.
Rapport Determines Outreach Effectiveness
- Strong rapport and trust make frequent outreach effective because clients don't want to let their trainer down.
- Without rapport, frequent contact often leads clients to ghost you when off-plan.
Pre-Plan Realistic Holiday Programs
- Game plan the holiday season ahead and reset expectations instead of keeping the exact pre-holiday plan.
- Adjust training and nutrition to a realistic short-term plan you know the client can commit to.