Future Commerce
The Sweat Lookbook
Aug 11, 2024
Lee Glandorf, a former Director of Marketing at Tracksmith and author of The Sweat Lookbook, dives into the fascinating intersection of sports, fashion, and culture. She discusses how running is transforming into a style statement, thanks to social media's influence. Glandorf highlights the importance of inclusivity for female athletes and how branding can empower them, especially during major events like the Olympics. She also sheds light on the rise of community-driven brands and their impact on reshaping running culture.
51:59
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Quick takeaways
- Lee Glandorf highlights the evolution of performance fashion in running, showcasing that stylish yet functional apparel is now valued by athletes.
- The podcast emphasizes how social media empowers female athletes to express their identities, altering perceptions of women's sports and aesthetic standards.
Deep dives
Intersection of Sports and Fashion
Lee Glandorf discusses her career at the crossroads of sports and fashion, particularly through her new venture, the Sweat Lookbook. She emphasizes that her lifelong passion for both worlds informs her approach to storytelling within this space. Glandorf's experiences at Tracksmith demonstrate how performance apparel can evolve beyond traditional flashy designs, showcasing that serious athletes can wear stylish, understated clothing. The market has shifted significantly, especially with the growing acceptance of premium activewear, making it clear that consumers now value performance and aesthetics.
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