The Sweat Lookbook

Lee Glandorf, a former Director of Marketing at Tracksmith and author of The Sweat Lookbook, dives into the fascinating intersection of sports, fashion, and culture. She discusses how running is transforming into a style statement, thanks to social media's influence. Glandorf highlights the importance of inclusivity for female athletes and how branding can empower them, especially during major events like the Olympics. She also sheds light on the rise of community-driven brands and their impact on reshaping running culture.