Revolutionizing Women's Sportswear

This chapter explores a women's activewear brand that collaborates with athletes to create functional one-shoulder swimwear. It highlights the impact of smaller brands on the sports industry, particularly during events like the Olympics, and emphasizes the necessity for performance-focused designs tailored to female athletes. The discussion also examines the challenges and opportunities in women's sports apparel, advocating for greater representation in design and decision-making to reshape the narrative around women's sports.