Marketing For Learning®
Ep 92 - Say Whattttt? Getting Learning Communications Right
Jul 26, 2024
Han, an expert in learning communications, shares invaluable tips on engaging audiences through effective terminology. Discover how using clear and relatable language can transform learning experiences. Han emphasizes the importance of a 'voice of customer' approach to boost participation in educational initiatives. Plus, learn how aligning marketing strategies with learning experiences can enhance communication and resonate with your target audience. Tune in for actionable insights that make learning land better!
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Quick takeaways
- Using relatable terminology enhances audience understanding and increases engagement in learning initiatives by aligning language with users' perspectives.
- Incorporating the 'voice of customer' approach refines marketing messaging, building trust and improving the user experience in learning services.
Deep dives
The Importance of Clear Communication in Learning Marketing
Effective communication with audiences is crucial in learning and development marketing, particularly regarding using appropriate terminology. Terms that are common in the L&D world, such as 'capability planning,' may not resonate with all employees, leading to confusion and disengagement. A shift in focus to relatable language can enhance audience understanding and foster greater involvement in initiatives. By aligning the terminology with what the audience recognizes and values, organizations increase the likelihood of engagement with learning programs.
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