Experience by Design Business Anthropology and Experience Design with Oscar Barrera
Mar 12, 2021
Oscar Barrera, a Business Anthropologist from Veracruz, Mexico, shares his journey from academia to the business world, revealing how he uses social sciences to solve organizational issues. He emphasizes the ethical necessity of integrating anthropology into business for positive change. Oscar recounts innovative strategies for community engagement, such as transforming taboos into trust around memorial services. He also discusses the importance of fostering collaboration and individual narratives to improve workplace culture and enhance brand visibility.
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Anthropology's Role in Business
- Anthropology provides valuable tools for human-centered problem solving in business contexts.
- Applying basic anthropological theory can cultivate compassion and meaningful relationships within corporations.
Oscar's Business Learning Journey
- Oscar struggled initially as he lacked the business skills necessary to succeed outside academia.
- Joining a business network and self-learning about marketing, negotiations, and networking helped him grow.
Master Business Basics Proactively
- Learn essential business skills like negotiation and pricing that academia doesn't teach.
- Observe other entrepreneurs to identify effective and ineffective business practices to copy or avoid.