Business Anthropology and Experience Design with Oscar Barrera
Experience by Design
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From Academia to Business: Navigating New Challenges
This chapter explores the speaker's transition from academia to starting a consulting business in Mexico, highlighting the essential business skills often overlooked in graduate education. Through personal anecdotes and reflections, the speaker emphasizes the significance of integrating anthropological insights into branding and marketing strategies while addressing the ethical considerations in corporate culture. The discussion illustrates the necessity for social scientists to engage in business practices to foster a more human-centered approach to entrepreneurship.
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