Oscar Barrera

Oscar Barrera, a Business Anthropologist from Veracruz, Mexico, shares his journey from academia to the business world, revealing how he uses social sciences to solve organizational issues. He emphasizes the ethical necessity of integrating anthropology into business for positive change. Oscar recounts innovative strategies for community engagement, such as transforming taboos into trust around memorial services. He also discusses the importance of fostering collaboration and individual narratives to improve workplace culture and enhance brand visibility.