The Contractor Fight with Tom Reber TCF1069: Your Sales Problem Isn't Leads. It's THIS.
Oct 30, 2025
Are you stuck in the contractor hamster wheel? Discover the Shin Fu sales process to regain control and confidence. Learn how to identify client motives and set realistic budgets right from the start. Ensure all decision-makers are involved to avoid wasting time. Charge consultation fees to filter serious buyers from tire-kickers. It's time to own your worth and transform your business from a hobby into a thriving enterprise. Ready to elevate your sales game?
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The Free-Estimate Hamster Wheel
- Tom Reber describes driving across town for free estimates and getting ghosted after hours of work.
- He calls this the contractor hamster wheel of wasted time and low pay.
Why Leads Aren't The Real Problem
- Most contractors lose sales before meeting because they lack a real sales process and act as order takers.
- Shin Fu focuses on control, clarity, and confidence to change that dynamic.
Begin With The Motive
- Start every sale by uncovering the client's motive with deep open-ended questions.
- Ask "why now?" and keep peeling back until you find the real driver for the project.