Working Hard with Grace Beverley Why Your Uniqueness Is The Key To Your Success With Made by Mitchell (+ His Million Dollar TikTok Shop Playbook)
Jun 9, 2025
Mitchell Halliday, a self-taught makeup artist and founder of Made by Mitchell, has taken the beauty world by storm, amassing millions of followers before turning 25. He shares the secrets behind his million-dollar TikTok shop and why authenticity is vital for success. Mitchell discusses how challenges shaped his journey, including navigating setbacks and transforming his brand. He emphasizes that being ‘too much’ is his superpower and advocates for staying true to oneself in a competitive industry—an inspiring journey of self-acceptance and entrepreneurial spirit!
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Mitchell's X Factor Boy Band Story
- Mitchell was on The X Factor as part of a boy band at age 17 but was removed after the ruthless Six Chair Challenge.
- The experience of being forced into a look that didn't represent him led him to embrace his true identity later.
Breakthrough with Top Influencers
- Mitchell's makeup career blew up after Nikki Tutorials invited him to Amsterdam, leading to further networking with Mario and Jeffree Star.
- These collaborations provided entry into the professional makeup industry and massive social media exposure.
Create Problem-Solving Products
- Create products that solve a real problem for your users to increase the chance of viral success.
- Design complementary product ranges that work together for a seamless user experience.