SPONSOR
Use my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx
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THIS EPISODE
Starting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.
Not only has he built a global following of millions, but he’s also achieved something so difficult, creating a brand that’s a true cult favourite. His products sell out in minutes, and he was the first person to make $1 million in one day on TikTok shop.
We’re obviously going to get right into the strategy that’s got him here, and ask all the nosy makeup questions I want to ask, but we also really get into how to be unafraid to be truly & authentically yourself, and why being told you’re ‘too much’, can actually be your superpower.
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CHAPTERS
0:00 Introduction
1:22 Sponsor
2:30 Working Hard or Hardly Working?
4:27 First makeup product he owned
5:48 The X Factor Story
9:30 Starting out in Makeup
11:00 Blowing up online
14:00 Fame & growing up
16:00 Working with the biggest names
20:44 The first launch
23:20 The recipe for a viral product
29:00 Knowing your market
32:00 Made By Mitchell's Flop Era
39:00: The importance of adapting
42:42: What is TikTok Shop
46:00: The Million $ Hour
48:00 Why you shouldn't emulate other brands
54:00: Why being 'too much' is his superpower
1:02: Best piece of advice he's received
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MITCHELL HALLIDAY
Made by Mitchell: https://madebymitchell.co.uk
Instagram: https://www.instagram.com/mmmmitchell/?hl=en
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MY LINKS: https://gracebeverley.komi.io/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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