The McKinsey Podcast cover image

The McKinsey Podcast

The industries reshaping our global economy

Dec 12, 2024
Chris Bradley, director of the McKinsey Global Institute, discusses the transformative forces reshaping the global economy. He introduces the concept of 'wizard' versus 'muggle' industries and explores how new arenas are redefining competitive landscapes. The conversation touches on critical elements for success, like platform establishment and investment dynamics, and highlights the importance of staying agile in markets influenced by rapid technological advancements. Lastly, the evolution of e-commerce reveals stark contrasts between online and offline retail trends.
19:02

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Podcast summary created with Snipd AI

Quick takeaways

  • Emerging 'wizard' industries like electric vehicles and digital advertising dominate profitability and account for a significant market cap growth.
  • Business leaders must actively engage with these dynamic arenas to remain competitive and capitalize on early entry opportunities.

Deep dives

New Arenas of Competition

Recent research identifies a shift in the global business landscape towards new 'arenas of competition,' which present different rules of engagement compared to traditional industries. These arenas, now encompassing sectors like e-commerce and electric vehicles, represent roughly 10% of all industries but account for 45% of market cap growth. A key distinction is that companies emerging from these arenas are substantially larger, often eight times more, than their predecessors, suggesting a fundamental change in how value is created and retained. This dynamic is characterized by higher growth rates and a unique 'shuffle rate,' indicating a greater fluidity in market leadership among these industries.

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