2min chapter

The McKinsey Podcast cover image

The industries reshaping our global economy

The McKinsey Podcast

CHAPTER

Exploring the Dynamics of Wizard Industries

This chapter delves into a framework categorizing industries as 'wizard' or 'muggle' based on their growth and competitiveness. It introduces the 'shuffle rate' metric to illustrate the rapid changes within sectors, while emphasizing the geographic concentration of economic activity in the Pacific Rim.

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