Car Dealership Guy Podcast
How to Build the Next-Gen Dealership BDC | Tina Tasche, Technology Specialist at Van Horn Automotive
Dec 24, 2024
Tina Tasche, the Head of Innovation & Tech at Van Horn Automotive Group, discusses her journey from receptionist to industry leader. She reveals how traditional lead forms are being replaced by innovative tech for better customer engagement. AI integration is a game changer for Business Development Centers, improving response times and customer care. Tina emphasizes collaboration within teams and the importance of customizing processes for dealership success, all while sharing her insights on the future of automotive communication and recruiting.
40:37
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Quick takeaways
- Implementing AI in car dealerships transforms customer interaction by providing immediate responses, significantly improving engagement and conversion rates.
- Establishing a dedicated customer relations team within the BDC enhances post-sale experiences, fostering personalized follow-ups and long-lasting customer relationships.
Deep dives
Role of Artificial Intelligence in Car Dealerships
Introducing artificial intelligence in car dealerships has transformed customer interaction and lead management. About 35 to 40% of AI-influenced car deals have come from leads received after the dealership was closed, highlighting a previously untapped audience. The incorporation of AI allows for immediate responses to customer inquiries, improving overall engagement and conversion rates. This shift also means that agents can focus on higher-level tasks as AI manages first-contact queries, resulting in enhanced efficiency.
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