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Is It Worth It to Create a User Conference?

Jul 22, 2023

The podcast discusses whether it is worth creating a user conference, providing examples of successful conferences like ClickFunnels' funnel hacking live and Salesforce's Dreamforce. The hosts share their own experiences organizing events and break down the criteria companies should meet before hosting a conference. They highlight the value of building relationships through conferences and the benefits of revenue generation and brand promotion. The podcast also mentions iProspect's successful revenue-generating events and WPP's unique unconference format at Stream.

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Introduction

00:00 • 2min

The Value of Creating a User Conference

01:31 • 2min

The Benefits of Hosting User Conferences and Events

03:47 • 4min

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: is it worth it to create a user conference?
[00:06] What a user conference is and examples of companies that do this.
[00:41] Neil and Eric’s experiences with doing their own conferences.
[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
[01:55] Criteria that your company should meet before hosting a user conference.
[02:45] A look at some specific events and the value they provide.
[04:18] How iProspect generated a lot of revenue from their events.
[04:57] WPP Steam’s “unconference”.
[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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ClickFunnels
Funnel Hacking LIVE
DigitalMarketer
Traffic & Conversion Summit
Salesforce
Dreamforce
HubSpot
Inbound
Inbound discount code: Marketing School
Leveling Up Founders (Mastermind)
DigitalMarketer: Modern Marketing Mastermind
iProspect
WPP
WPP Stream

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