In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!
TIME-STAMPED SHOW NOTES:
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[00:00] Today’s topic: is it worth it to create a user conference?
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[00:06] What a user conference is and examples of companies that do this.
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[00:41] Neil and Eric’s experiences with doing their own conferences.
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[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
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[01:55] Criteria that your company should meet before hosting a user conference.
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[02:45] A look at some specific events and the value they provide.
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[04:18] How iProspect generated a lot of revenue from their events.
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[04:57] WPP Steam’s “unconference”.
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[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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