Stuart Collar-Brown, co-founder of My Auction, shares his expertise in property auctions and the benefits they offer. Topics include rebranding auctions, professional traders' strategies, and standing out in real estate by providing additional services for clients.
Auctions offer speed, efficiency, and transparency, attracting professional investors and landlords for immediate property purchases.
Agents can differentiate themselves by providing comprehensive property information upfront, enhancing customer satisfaction and securing listings.
Deep dives
The Power of Auctions
Auctions are a viable and valuable method for selling properties, with around 3% of transactions in the UK being sold through auctions. Although it is a small percentage of the overall market, auctions still account for the sale of thousands of properties each year. Auctions offer a specialized marketplace for both buyers and sellers, providing speed, efficiency, and certainty. Buyers in auctions are often professional investors or landlords who can purchase properties immediately and start generating rental income. Additionally, auctions allow for full transparency and legal transparency through the availability of comprehensive legal packs upfront. Despite the misconceptions surrounding auctions, such as being only for distressed or problem properties, auctions can be suitable for a wide range of properties, including those in need of renovation, chain-free properties, and even certain types of investment properties. The key to successful auctions lies in accurately valuing the property and educating clients about the auction process and the benefits it offers.
The Importance of Information and Presentation
In the current real estate market, it is essential for agents to differentiate themselves and provide added value. This can be achieved by equipping themselves with comprehensive information and presenting it to potential sellers. By obtaining and sharing key information such as title documents, energy performance certificates (EPC), and detailed floor plans, agents can demonstrate their expertise and commitment to delivering a smooth and transparent selling process. The provision of such information can help potential buyers make informed decisions, reduce fall-through rates, and enhance overall customer satisfaction. Agents who go the extra mile in gathering and presenting information will stand out from the competition and be more likely to secure listings.
Changing Perceptions and Revolutionizing the Selling Process
The traditional perception of auctions as distress or fire sales needs to be challenged and changed. Auctions have evolved into a valuable and efficient method for selling properties, offering benefits such as speed, certainty, and transparency. Sellers and agents should embrace auctions as a viable alternative, maximizing the chances of selling a property quickly and at its true market value. To revolutionize the selling process, the industry needs to move toward a future where legal packs containing all relevant information are provided upfront, ensuring transparency, preventing delays, and reducing fall-through rates. Additionally, adopting technologies such as blockchain and AI can further streamline and modernize the selling process, enhancing efficiency and transparency, ultimately making the buying and selling of properties in the UK easier and less stressful.
Innovation and Differentiation for Agents
In a competitive market, it is crucial for agents to innovate and differentiate themselves from others. Providing additional services beyond the traditional estate agency offerings can help agents stand out and attract clients. By offering services such as obtaining and analyzing detailed property information, educating clients about relevant aspects of the market, and guiding them through the auction process, agents can position themselves as trusted advisors and experts in their field. Such innovation can enhance an agent's reputation, increase their chances of securing listings, and potentially command higher fees. Approaching clients with a tailored and well-informed strategy that addresses their specific needs and concerns will demonstrate a proactive and professional approach, setting agents apart from their competition.
Today's guest is co-founder and director of My Auction, the online auction company.
He's passionate about property auctions, helping sellers who need to sell, and has over 18 year’s worth of experience in the industry.
On top of that, he is also a qualified auctioneer, selling property lots across the UK raising in excess of £100m for clients and a board member of the NAVA committee for Propertymark.
He was awarded the NAVA Novice Auctioneer of the Year in 2014 and Runner-Up for the NFoPP Technical Award in Real Property Auctioneering in 2015.
If you're looking to find out more about the benefit of auction, this is the episode for you.
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