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How Leaders Lead with David Novak
#218: Karla Gallardo, CEO of Cuyana – Dream big, then start small
Dec 19, 2024
Karla Gallardo, co-founder and CEO of Cuyana, shares her journey from investment banking to building a sustainable fashion brand. She emphasizes dreaming big but starting small, offering insights on product quality and customer loyalty. Karla highlights the importance of not prioritizing sales at all costs and shares valuable lessons on attracting investors. She reflects on Ecuadorian cultural contrasts in consumer habits and reveals how identifying customer problems can guide business focus, all while embracing community and heritage.
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Quick takeaways
- Starting with big dreams requires taking small, actionable steps and embracing fear as a catalyst for productive action.
- Cuyana's commitment to sustainability and quality fosters brand loyalty by encouraging consumers to make intentional purchasing decisions.
Deep dives
Embracing Big Ideas with Small Steps
Starting with big dreams can often feel overwhelming, but taking small, actionable steps is crucial for bringing those ideas to life. Acknowledging the fear that comes with ambitious goals can help individuals channel that energy into productive action. Entrepreneurs can learn valuable lessons throughout their journey, regardless of how small the initial steps may seem. By beginning with a minimum viable product, like Kuyana started with a line of hats, one can ultimately evolve into a more significant, impactful venture.
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