Karla Gallardo, co-founder and CEO of Cuyana, shares her journey from investment banking to building a sustainable fashion brand. She emphasizes dreaming big but starting small, offering insights on product quality and customer loyalty. Karla highlights the importance of not prioritizing sales at all costs and shares valuable lessons on attracting investors. She reflects on Ecuadorian cultural contrasts in consumer habits and reveals how identifying customer problems can guide business focus, all while embracing community and heritage.