Creating Confidence with Heather Monahan #139: The Fastest Way To Achieve Expert Status In Your Industry With Lisa Simone Richards
Aug 17, 2021
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Understanding Media Types
- The media landscape comprises social media, paid media, and earned media, each with unique impacts on visibility.
- Earned media, like being featured by major outlets, is often free and builds powerful credibility beyond paid ads or social posts.
Start With Written Media
- Sign up on helpareporter.com as a source to get media requests emailed to you and respond quickly with concise, relevant answers.
- Also, Google "write for us" plus your industry to find opportunities to contribute content to relevant sites and build your publishing portfolio.
Magazine Feature Boosted Confidence
- Lisa shared how being featured in a magazine gave her confidence and boosted her credibility with family and clients.
- This exposure helped her feel more confident and positioned her as an expert in her field.