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Marketing Against The Grain

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

Oct 17, 2023

23:59

Snipd AI

The podcast discusses the best ads of 2023 and extracts marketing lessons from them, emphasizing storytelling and emotional connection. Topics include Apple's The Greatest ad, Coca-Cola's Masterpiece ad, Pop Corners' bold campaign, ads and sponsorships, and the power of storytelling in ads from Alzheimer's and Dove.

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Quick takeaways

Make customers the hero of your story by showcasing the value of your products through their experiences.

Connect your brand with creativity and resonate with audiences by telling a simple story that can transform an experience.

Leverage popular culture and humor in a unique way to create a memorable ad that captures attention and drives engagement.

Deep dives

The Greatest - Apple

Apple's ad showcases the nitty-gritty features of an iPhone while making customers the heroes of the story. The emotional appeal is emphasized through diverse characters and the integration of features into everyday life. By focusing on users' experiences and showing how their lives are improved, Apple effectively communicates the value of their products.

1.

Introduction

2min

2.

The Greatest and Masterpiece Ads

8min

3.

Bold and Provocative Ad Connecting Pop Corners with Breaking Bad Characters

3min

4.

Discussion on Ads and Sponsorships, Including The Product Boss and The Design Better Podcast

2min

5.

The Power of Storytelling: Alzheimer's Ad and Dove's Self-Love Movement

8min

Make customers the hero of your story.

Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.

Mentions

Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk
Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g
HubSpot https://www.hubspot.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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