Marketing Against The Grain 5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)
Oct 17, 2023
Discover how the best ads of 2023 turn customers into heroes through powerful storytelling. Explore emotional connections with iconic brands like Apple and Coca-Cola that cleverly leverage relatable themes. Learn the art of building tension in advertising, using humor before tackling serious issues. Dive into campaigns that challenge unrealistic beauty standards and promote body positivity by addressing societal influences. These insights will enhance your marketing strategies and engage your audience on a deeper level.
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Apple's 'The Greatest' Ad
- Apple's "The Greatest" ad showcases everyday people using iPhone features.
- This approach makes customers the heroes, highlighting product benefits subtly.
Center the Customer
- Make your customers the hero of your story, regardless of ad format.
- Show how your product improves their lives and helps them achieve their goals.
Coke's Masterpiece
- Coca-Cola's "Masterpiece" ad uses art history to showcase the brand.
- This elevates Coke's image by associating it with creativity and renowned artists.