Crafting Emotional Ads: Building Tension Effectively

Make customers the hero of your story.

Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.

Mentions

• Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8 
• Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg 
• Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y 
• Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk 
• Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g 
• HubSpot https://www.hubspot.com/ 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.