Product Growth Podcast How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu
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Oct 15, 2024 Hila Qu, a growth expert with extensive experience at Acorns and GitLab, shares her secrets to building effective growth models. She discusses the importance of aligning metrics with long-term strategies and optimizing growth funnels using various levers. Hila also dives into career growth through experimentation, emphasizing the impact of AI on product management and user retention. Her insights into navigating growth tools in B2B sectors and the challenges faced by growth leaders make this conversation a treasure trove for anyone seeking to enhance their growth strategies.
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Growth Models
- Define your success metric before jumping into growth actions.
- Build a growth model to break down the metric and identify levers.
Limitations of Growth Models
Growth models primarily describe the current state of things, breaking down existing metrics. They don't create new features or strategies out of nothing.
Balancing Metrics and Value
- Protect your growth team by focusing on valuable customer metrics.
- Don't solely rely on financial metrics, as they can incentivize short-term thinking.