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Product Growth Podcast
How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu
Oct 15, 2024
Hila Qu, a growth expert with extensive experience at Acorns and GitLab, shares her secrets to building effective growth models. She discusses the importance of aligning metrics with long-term strategies and optimizing growth funnels using various levers. Hila also dives into career growth through experimentation, emphasizing the impact of AI on product management and user retention. Her insights into navigating growth tools in B2B sectors and the challenges faced by growth leaders make this conversation a treasure trove for anyone seeking to enhance their growth strategies.
01:48:03
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Quick takeaways
- Building a growth model is essential for companies to identify key growth areas and strategize effectively.
- A balanced approach between short-term gains and long-term investments is vital for sustainable growth and team alignment.
Deep dives
Importance of Growth Models
Building a growth model is essential for companies aiming to scale effectively. It serves as a foundational step in identifying key areas for growth and strategizing interventions that can have the most substantial impact. Hila emphasizes the need for clarity regarding the primary metric a company is trying to enhance, such as self-service revenue or product-qualified leads (PQL). A thorough understanding of these target metrics enables businesses to focus their efforts on the highest leverage areas, reinforcing Hila's belief that growth is about identifying and acting on the most impactful opportunities.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode