How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu
Product Growth Podcast
Navigating B2B Growth Tool Stacks
This chapter explores the essential growth tool stacks in B2B, focusing on strategies for lead capturing, data enrichment, and nurturing that transition MQLs into sales opportunities. It emphasizes the importance of automation and CRM integration while contrasting traditional marketing approaches with product-led growth (PLG) strategies. Additionally, it discusses the structuring of growth teams, the unique challenges faced by growth leaders, and the necessity for collaboration across marketing and sales for optimized results.
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