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Brand New Thought
Principle-based marketing: grounding your strategy in truth | How to ethically use the principle of liking?
Nov 12, 2024
Discover the power of principle-based marketing, focusing on authenticity and shared values. Learn how the principle of liking can enhance connections with others. Explore practical tips for generating likability, especially on platforms like LinkedIn. Razmik emphasizes the importance of setting your own principles to shape your brand's narrative before someone else does. This approach not only informs your strategy but also fosters genuine relationships.
11:39
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Quick takeaways
- Principle-based marketing relies on integrating audience insights and truthful principles to enhance communication effectiveness and brand engagement.
- The principle of liking highlights the importance of establishing commonalities and genuine praise to foster positive connections in marketing relationships.
Deep dives
Understanding Principle-Based Marketing
Principle-based marketing emphasizes the integration of truths and research findings into the strategies of mass communication. This approach involves identifying various principles, such as statistical insights from audience behavior, that can guide marketing decisions. By aligning communications to these principles, marketers can enhance their effectiveness and ensure that their messaging resonates with their target audiences. For example, recognizing the importance of knowing your audience, such as defining demographics like women aged 30 to 40, allows marketers to create focused strategies, ultimately leading to better engagement and results.
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