00:00 Intro
00:23 What is principle-based marketing?
02:11 Setting your unique principles
02:58 The principles of influence as a framework
03:56 Ethical aspects
04:19 The principle of liking
04:56 We like people like us (pointing to similarities)
06:05 We like people who like us (genuine compliments and meaningful praise)
07:25 Practical examples of how to trigger likability, LinkedIn
08:56 Scaling effects with a principle-based approach
09:36 Making decisions based on real data
10:13 Set your principles or others will

In this episode of Brand New Thought, Razmik dives into principle-based marketing with an emphasis on creating genuine connections through the principle of liking.

Razmik shares practical examples, based on studies, that help ethically move people in your direction (e.g. - pointing to similarities).

If you don’t set your principles, someone else will - start taking control of your brand’s narrative today!

Learn more at https://www.brandnewthought.com/