Post Games The life, death, death, death, death, and rebirth of Atari
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Jul 14, 2025 Wade Rosen, CEO of Atari, is on a mission to revive the iconic gaming brand after decades of decline. The conversation dives into Atari's rich history and its challenges post-1983 crash. Rosen shares his strategies for modernization while honoring nostalgia. He discusses innovative projects merging retro and contemporary gaming, as well as the dual nature of Atari's audience—players and collectors. With humor and insight, he outlines how Atari plans to balance classic charm with new gameplay to reclaim its place in the gaming world.
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Wade's Gaming Origin Story
- Wade Rosen avoided joining the gaming industry early to protect his love for games.
- He later decided to pursue his passion, starting his first game company before becoming Atari CEO.
Atari’s Enduring Brand Identity
- Atari's brand survives because of its deep cultural impact and nostalgia.
- Wade Rosen chose to focus Atari on retro gaming to clarify its identity and strengthen its position.
Atari’s Historic Impact and Timelessness
- Atari was the fastest U.S. company to reach $2 billion revenue, embodying genuine counterculture values.
- Its timeless brand resonates both with retro and futuristic aesthetics, making it unique and enduring.