The life, death, death, death, death, and rebirth of Atari
Post Games
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Nostalgia and Innovation: Atari's Merchandising and Gaming Evolution
This chapter explores the unique merchandising strategies of a renowned gaming brand, including products like sauces and apparel that evoke nostalgia. It examines the balance between honoring classic gaming experiences and addressing modern consumer interests, particularly in relation to Atari's iconic franchises. Additionally, the chapter highlights the ongoing development of new games for retro consoles, showcasing the vibrant community and creative possibilities that arise from older hardware.
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